Snacks can play several important roles in the human-pet relationship.
Reduced stress
In some cases, snacks can help reduce stress or anxiety in pets, especially if used in the context of calming or relaxing products.
Nutritional enrichment
Quality snacks can contribute to enriching a pet’s diet, adding variety to its menu. However, it is important that snacks are given in moderation and that they are nutritionally balanced.
Stimulation and entertainment
Snacks can provide mental stimulation and entertainment for the pet.
Dental health
Some snacks are designed to help clean your pet’s teeth and maintain oral hygiene. These products can help reduce plaque and tartar build-up.
Connecting and rewarding
Giving snacks to pets can be a way to strengthen the bond between them and their owners. Also, snacks are used as a reward for good behavior or completing certain tasks. All this together encourages good behavior of the pet.
The growing trend of personalization
Owners are increasingly looking for treats that are tailored to their pet’s specific needs, such as dietary restrictions, breed size or life stage (eg for puppies, senior dogs, cats with feeding problems). This trend of personalization is driving the development of specialized treats.
Health awareness
Increased awareness of pet health is leading to demand for treats that are made from natural ingredients, without artificial additives, sugar and preservatives. Owners prefer treats that support the health of teeth, skin, hair, or digestion.
Functional treats
There is a growing popularity of treats with additional health benefits, such as those that contain probiotics, omega-3 fatty acids, or are rich in vitamins and minerals. These treats serve not only as a reward, but also as part of preventive health care.
Environmental awareness
Sustainability and environmental responsibility are becoming important factors in the selection of treats. Owners are increasingly looking for products with environmentally friendly packaging, as well as treats made from sustainably grown ingredients or even vegan treats.
Interactive and mentally stimulating treats
Treats that encourage interaction, such as those used in puzzle or training toys, are becoming more popular. These treats help keep pets mentally stimulated and engaged, which contributes to their overall well-being.
Premium segment
Consumers are willing to spend more on premium goodies that offer high nutritional value and superior quality. This willingness to invest in better treats has led to significant growth in the premium segment of the market.
Variety of flavors and shapes
Pet owners like to offer variety, so manufacturers have started experimenting with different flavors (e.g. salmon, duck, cheese) and shapes, which increases the appeal of the product in the market.